Livia Qin is no stranger to the world of business. Her motto of “quality without compromise” is a phrase that is a well-earned family trait and part of her business DNA.
As a young girl, she would work closely with her father who built a company to become the world’s largest supplier of Sodium Erythrobate. Following his lead, Livia would acquire business skills as a young girl passed down from her father.
In 2005, Livia received her degree in Chemical Engineering and went on to establish Green Health Elements Ltd. in 2007 in Toronto.
The sudden and untimely death of her father in 2018 left Livia to manage his loss and now manage a complex company with over 1,000 employees.
The overwhelming challenges of stepping into her father’s shoes to manage the business along with a declining market placed a considerable amount of strain on Livia. It was that moment, she started to evaluate her health and personal goals and the direction she wanted to pursue in the business world.
Her deep-rooted personal values for healthy lifestyle, food and a holistic approach to life was the inspiration to change from food preservatives to healthy natural products. Products that are sourced at the highest quality, that are environmentally sustainable and have high levels of certifications. Products that are packaged and delivered to the market in competitive prices.
Livia’s passion for excellence led her to personally visit a Coconut Oil source overseas and see firsthand the operation and assure the certifications and sustainability practices were exactly as they claimed. Livia spent time getting to know the supplier and build a relationship on mutual respect.
Returning to Canada, she moved her present business to a larger facility and immediately set forth to renovate the building capable of packaging her product. Livia also obtained facility certifications such as HACCP and BRC® and received a high score for excellence and compliance. Additional certifications were also obtained for Kosher, VegeCert and CFIA to name a few.
But Livia doesn’t just stop there. She is also a firm believer that organic foods should be affordable, so she’s finding innovative ways to minimize the overhead costs and retail mark ups. The packaging is also very important to her, so she’s secured fully recyclable containers for all of the products.
You can often find Livia in the production room, stocking boxes and making sure everything is running smoothly. Every single part of the business is crucial to her and she feels personally responsible for your satisfaction with the products.
Livia is a single mother of two and lives in Toronto, Canada